Singer Publicity

Book publicity and support for authors focused on Jewish life and Israel.

BEYOND THE BOOK

One book. A much wider conversation.

Yossi Sheffi

Unsafe at MIT

A personalized publicity campaign connected Yossi Sheffi and Unsafe at MIT with broader conversations about antisemitism, leadership, institutional failure, and academic integrity.

Yossi Sheffi with Unsafe at MITUnsafe at MIT — paperback and ebook editions

A solid publicity campaign starts with the question:

Why does this book matter right now?

With Unsafe at MIT, the story went far beyond the book itself — into conversations about antisemitism, academic freedom and leadership.

THE CONVERSATIONS

Where the story travelled.

The Jerusalem Post: Kalaniyot faculty network strengthens campus ties to Israeli scholars, fights academic boycottsThe Wall Street Journal: The Intifada at MITThe New Zionist Times: How to Commemorate October 7 in AmericaYouTube: Stand Tall Israel "50-Year MIT Professor: Palestinian Group Mapped Jewish Students' Homes"The Karol Markowicz Show: 'Unsafe at MIT': Dr. Yossi Sheffi on Antisemitism, Jewish Students & Fighting BackThe Howie Carr Show: Unsafe At MIT | 7.23.26 - The Howie Carr Show Hour 2

THE SINGER PUBLICITY APPROACH

The book is just the beginning.

Good publicity isn't about sending the same pitch everywhere. It's about understanding the book, finding the larger conversations it belongs in, and connecting the author with the right people to continue them.

You've written the book. Now let's connect it with the readers, communities and conversations you're aiming to reach.

Work With Singer Publicity →